Becks Beer invites users to explore and answer the thoughts and questions of Beck drinkers.
Nike allows its customers to custom order shows in various widths, sizes, colours and textures.
Volkswagen dispenses with technical jargon and specialised features, to create a low-stress environment to design your dream car.
These are examples of other forms of interactive design examples
"Can You See Me Now?" is a chase game played online and in reality developed by Blast Theory and Mixed Reality Lab
Interactive Bars is a system that can be installed into bars to provide patrons with an added dimension to their social experience.
ACCESS is a public art installation that allows web users to track individuals in public spaces.
For more examples of Interactive Design visit AEC Electronica, which hold annual awards for areas of web design with categories for interactive art.